Compassionate care earns UI Health Care the title of ‘most humanizing’ health care brand in the US
University of Iowa Health Care was once again ranked the No. 1 “most humanizing” health care brand in the United States, according to a recently published brand report.
Drawing on in-depth research from more than 27,000 consumers, the Humanizing Brand Experience report by the brand experience company Monigle ranks more than 200 brands across 71 markets. The report examines all the ways in which a person experiences a health care brand through an organization’s clinical facilities, providers, research endeavors, and public perception.
UI Health Care, which was also ranked No. 1 in the 2024 Monigle report, improved its overall score this year, reinforcing the impact of its researchers, educators, providers, nurses, and care teams that serve Iowans across the state.
“Earning the top position for the second year in a row is an honor and testament to our expert teams which deliver compassionate and best-in class care every day,” says Denise Jamieson, MD, MPH, UI Vice President for Medical Affairs, the Tyrone D. Artz Dean, Carver College of Medicine, and the head of UI Health Care. “When I think of what it means to be a ‘humanizing brand,’ I think of how we treat patients with empathy and compassion. This recognition underscores UI Health Care’s commitment to the state, its people, and our neighbors.”
UI Health Care performed well-above the national average in areas identified as the most important by health care consumers, such as:
- Best people
- Quality medical outcomes
- Empathy (Demonstrates empathy and compassion in every aspect of patient care)
- Wellness (Offers wellness programs and preventative care)
- Innovation (Offers the latest medical treatments and technologies)
- Transparency (Set clear expectations with patients)