LEADERSHIP
A commitment to doing and being the best, so that we can continue to be the trusted health system Iowans deserve.
About our brand
Over the past year, University of Iowa Health Care implemented a comprehensive brand update that reflects its evolution as an integrated health system.
About our brand
Over the past year, University of Iowa Health Care implemented a comprehensive brand update that reflects its evolution as an integrated health system.
One of the more noticeable aspects of this campaign has been the launch of a UI Health Care logo that aligns with the broader University of Iowa brand.
The UI Health Care brand is more than a logo, however. The words and images, fonts and colors, and stories we share all help convey our brand and make it easier for Iowans to recognize, identify, and relate to UI Health Care.
Over time these brand resources help build awareness, familiarity, and trust with Iowans and all our audiences.
It's one of the many reasons why UI Health Care was named the No. 1 "most humanizing" health care brand in the U.S. for 2025 by the brand experience company Monigle.
Here are the four pillars that guide the UI Health Care brand:
INNOVATION
Finding better ways to delivery health care through clinical excellence, research, and education.
PARTNERSHIP
It is our responsibility with others to improve the health of our communities.
COLLABORATION
Together, we carry out our mission and pursue our shared goals.
Supporting our strategic plan
The updated brand supports the UI Health Care strategic plan, which guides the direction and future of our health system across six strategic priorities.
Access
Improve access to health care services for more Iowans
Workforce
Optimize our workforce with engaged, satisfied talent
Quality
Improve quality, coordination, and reliability of care
Education and Training
Prepare the next generation of health care providers and scientists
Research
Advance scientific knowledge that leads to tomorrow's treatments and cures.
Finance
Be good stewards of resources to ensure financial sustainability and reinvestment in the mission
Resources and guidelines to help you communicate about the University of Iowa Health Care brand.
Read more about the life-changing work done at UI Health Care every day.
Learn how UI Health Care is meeting its mission to serve all 3.2 million Iowans through innovations in patient care, education, and research.
HERE FOR IOWA
University of Iowa Health Care's Annual Report